An advertising agency argued that the quality
An advertising agency argued that the quality of its client’s product is perceived to have decreased because the client had pressured the agency to create a campaign which sacrificed the product’s image in order to establish the product as a bargain.
Which of the following, if known to be true by the client and the agency, most seriously weakens the agency’s argument above?
This argument no where talks about the success of ad campaign.
Ad agency concludes: a campaign to establish the product as a bargain led to decrease in perceived value of the client product.
However, if we know that perceived value of the product increases as the perception of product as bargain increases, it weakens the argument.
Simple, it should be C.
Hi Deevanshu,
The explanation given by Fahd is correct 🙂
I hope your doubt got clarified. In case you have further questions, kindly post those here.
